2025 Modern Data and AI Leaders Playbook

The Modern Data and AI Leaders Playbook

This past year, the stakes for successful data teams were raised even higher. As generative AI continues to evolve, more organizations are finding success by putting early use cases into production. But even as AI nears widespread adoption, significant gaps still remain—especially around data governance and compliance, data quality, and delivering tangible business impact from AI.

Looking ahead, data teams will remain front and center as critical players in the AI development journey. If done right, this opportunity can put data leaders in the spotlight. If not, a searing microscope might be more likely.

So, in the newest edition of our popular data leaders’ playbook, we’ll dive deep into the tooling essentials, growth strategies, and cultural pillars that today’s teams need to succeed in the age of AI. Over the following pages, we’ll share hard-won lessons—and battle-tested best practices—from data leaders who are charting the course for AI-ready data in 2025, including:

• The rise of the unstructured data stack
• ROI of enterprise AI
• The shift to small models
• Cracking the data quality scorecard
• Operationalization of data reliability 

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